All Sales Are Not Created Equal. Are you one of the many business owners who, the minute the monthly sales cycle closes, goes straight to the total sales number? If it’s higher than the previous month do you do the happy dance? If it’s lower, do you look for the nearest window ledge to jump from? If so, you are not alone! But your sales are comprised of more than just a single static total on a graph or report. They are made up of layers and complex relationships with other parts of your business. Let’s look at those layers and complex relationships: 4 Key Indicators to know about your sales.